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  2. Introduction 2 items
    1. In addition to the texts on the module reading list, students will be expected to consult a range of relevant trade publications, journals, newspapers and websites to complement their progress. These should include: PR Week, Corporate Communications: An International Journal and the IPRA, CIPR and BBC websites. Recommended texts are marked however earlier or more recent editions, and alternative texts of a similar nature, may also prove helpful.

       

      It is not compulsory to purchase any of these books however the following text does provide an excellent, all round overview of the main communication planning theories, specialisms and applications:

       

    2.  

      Please use the RGU library and other suitable sources to locate these or similar texts.If you encounter any problems accessing books from the library please email library.support@rgu.ac.uk or speak to one of the library staff.

       

      Please note that British copyright laws are very strict and you may not copy more than one chapter or more than 5% of any book, whether it is in paper or electronic format.

  3. Core texts 1 item
    1. Exploring public relations: global strategic communication - Ralph Tench, Liz Yeomans 2017 (electronic resource)

      Book Essential

  4. Digitised Readings 2 items
  5. Communication Theory 77 items
    1. Corporate Communication - Paul A. Argenti 2016

      Book Recommended

    2. The power of corporate communication: crafting the voice and the image of your business - Argenti, Paul A., Forman, Janis 2002

      Book Recommended

    3. Corporate social responsibility: the good, the bad and the ugly - Banerjee, Subhabrata Bobby c2007

      Book Recommended

    4. Now is too late: survival in an era of instant news - Gerald R. Baron 2003 (electronic resource)

      Book Recommended

    5. Running a public relations department - Beard, Mike, Institute of Public Relations (Great Britain) 2001

      Book Recommended

    6. Public relations - Edward L. Bernays 2014

      Book Recommended

    7. The practice of public relations - Black, Sam 1995

      Book Recommended

    8. Public relations - Jim Blythe 2012 (electronic resource)

      Audio-visual document Recommended

    9. Cutlip & Center's effective public relations - Glen M. Broom, Scott M. Cutlip 2012 (electronic resource)

      Book Recommended

    10. Events management - Bowdin, G. A. J. 2011 (electronic resource)

      Book Recommended

    11. Corporate communication: a guide to theory & practice - Joep Cornelissen 2017

      Book Recommended

    12. The media: an introduction - Briggs, Adam, Cobley, Paul 2002

      Book Recommended see Chapter 6: PR and Journalism

    13. Key concepts in public relations - Cain, Sandra 2009

      Book Recommended

    14. Public relations practices: managerial case studies and problems - Center, Allen H. 2008

      Book Recommended

    15. Corporate communications: theory and practice - Cornelissen, Joep 2004 (electronic resource)

      Book Recommended

    16. Effective public relations - Cutlip, Scott M., Center, Allen H., Broom, Glen M. 2006

      Book Recommended

    17. Managing activism: a guide to dealing with activists and pressure groups - Deegan, Denise, Institute of Public Relations (Great Britain) 2001

      Book Recommended

    18. Manager's guide to excellence in public relations and communication management - Dozier, David M., Grunig, Larissa A., Grunig, James E. 1995

      Book Recommended

    19. Crisis communications: a casebook approach - Fearn-Banks, Kathleen 2010 (electronic resource)

      Book Recommended

    20. Reputation: realizing value from the corporate image - Fombrun, Charles J. 1996

      Book Recommended

    21. Creativity in public relations - Green, Andy 2007 (electronic resource)

      Book Recommended

    22. Planning and managing public relations campaigns - Gregory, Anne, Institute of Public Relations (Great Britain) 2000

      Book Recommended

    23. Public relations in practice - Gregory, Anne, Institute of Public Relations (Great Britain) 2004

      Book Recommended

    24. Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Patrick Regner, Kevan Scholes 2017 (electronic resource)

      Book Recommended

    25. Handbook of communication audits for organisations - Hargie, Owen, Tourish, Dennis 2000

      Book Recommended

    26. Auditing organizational communication: a handbook of research, theory and practice - Hargie, Owen, Tourish, Dennis 2009

      Book Recommended

    27. The SAGE handbook of public relations - Robert L. Heath c2010

      Book Recommended

    28. Public relations: a practical guide to the basics - Henslowe, Philip, Chartered Institute of Public Relations 2003

      Book Recommended

    29. Public relations online: lasting concepts for changing media - Kelleher, Tom c2007

      Book Recommended

    30. Public relations: principles and practice - Kitchen, Philip J. 1997

      Book Recommended

    31. Strategic reputation risk management - Larkin, Judy 2003 (electronic resource)

      Book Recommended

    32. Public relations: concepts, practice and critique - L'Etang, Jacquie 2007

      Book Recommended

    33. Innovative marketing communications: strategies for the events industry - Guy Masterman, Emma H. Wood 2006 (electronic resource)

      Book Recommended

    34. Deconstructing public relations: public relations criticism - Thomas J. Mickey 2003 (electronic resource)

      Book Recommended

    35. Rethinking public relations: PR propaganda and democracy - Kevin Moloney 2006 (electronic resource)

      Book Recommended

    36. Public relations: a managerial perspective - Danny Moss, Barbara DeSanto c2011

      Book Recommended

    37. Public relations in practice: a casebook - Moss, Danny 1990

      Book Recommended

    38. Public relations research: an international perspective - Moss, Danny, MacManus, Toby, Vercic, Dejan 1997

      Book Recommended see Chapters 6 and 7

    39. Public relations cases: international perspectives - Moss, Danny, Powell, Melanie, DeSanto, Barbara 2010 (electronic resource)

      Book Recommended

    40. This is PR: the realities of public relations - Newsom, Doug, Turk, Judy VanSlyke, Kruckeberg, Dean c2007

      Book Recommended

    41. International corporate identity 1 - Olins, Wally 1995

      Book Recommended

    42. The new guide to identity: how to create and sustain change through managing identity - Olins, Wolff, Design Council 1995

      Book Recommended

    43. Public relations strategy - Oliver, Sandra, Chartered Institute of Public Relations 2010

      Book Recommended

    44. Risk issues and crisis management in public relations: a casebook of best practice - Regester, Michael, Larkin, Judy, Chartered Institute of Public Relations 2008 (electronic resource)

      Book Recommended

    45. Effective internal communication - Smith, Lyn, Mounter, Pamela, Chartered Institute of Public Relations 2008

      Book Recommended

    46. Exploring public relations - Ralph Tench, Liz Yeomans 2014 (electronic resource)

      Book Recommended

    47. Shut up and listen!: the truth about how to communicate at work - Theo Theobald, Cary L. Cooper 2004 (electronic resource)

      Book Recommended

    48. Rhetorical and critical approaches to public relations II - Robert L. Heath, Elizabeth L. Toth, Damion Waymer 2009 (electronic resource)

      Book Recommended

    49. Key issues in organizational communication - Dennis Tourish, Owen Hargie 2004 (electronic resource)

      Book Recommended

    50. Essentials of corporate communication: implementing practices for effective reputation management - Riel, C. B. M. van, Fombrun, Charles J. 2007 (electronic resource)

      Book Recommended

    51. Evaluating public relations: a best practice guide to public relations planning, research and evaluation - Watson, Tom, Noble, Paul, Chartered Institute of Public Relations 2007 (electronic resource)

      Book Recommended

    52. Public relations: strategies and tactics - Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber 2015 (electronic resource)

      Book Recommended

    53. Public relations writing and media techniques - Wilcox, Dennis L. 2009

      Book Recommended

    54. Using communication theory: an introduction to planned communication - Windahl, Swen, Signitzer, Benno, Olson, Jean T. 2009

      Book Recommended

    55. Strategic communications management: making public relations work - White, Jon, Mazur, Laura, Economist Intelligence Unit 1995

      Book Recommended

  6. Business Communication and Professional Writing 8 items
    1. Internal communications: a manual for practitioners - Liam FitzPatrick 2014 (electronic resource)

      Book Recommended

    2. Strategic communication in business and the professions - Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dixon c2011

      Book Recommended

    3. Public relations: a practical guide to the basics - Henslowe, Philip, Chartered Institute of Public Relations 2003

      Book Recommended

    4. Business communication - Peter Hartley, Clive G. Bruckmann 2002 (electronic resource)

      Book Recommended

    5. Business communication: a framework for success - O'Hair, Dan, O'Rourke, James S., O'Hair, Mary John 2001

      Book Recommended

    6. Corporate communication: principles, techniques and strategies - Oliver, Sandra 1997

      Book Recommended

  7. Writing Skills 16 items
    1. Chambers perfect punctuation - Brookes, Ian, Cullen, Kay 2005 (electronic resource)

      Book Recommended

    2. Plain English - Collinson, Diane 1992

      Book Recommended

    3. Writing at university: a guide for students - Phyllis Creme, Mary R. Lea 2008 (electronic resource)

      Book Recommended

    4. The quick reference plain English guide - Cutts, Martin 1999

      Book Recommended

    5. The Macmillan guide to English grammar - Fergusson, Rosalind, Manser, Martin H. 1998

      Book Recommended

    6. English for international journalists - Mike Gandon, Heather Purdey 2013 (electronic resource)

      Book Recommended

    7. Redesigning English - Goodman, Sharon, Graddol, David, Lillis, Theresa M., Open University 2007

      Book Recommended

    8. English for journalists: twentieth anniversary edition - Wynford Hicks 2013 (electronic resource)

      Book Recommended

    9. The handbook of non-sexist writing for writers, editors and speakers - Miller, Casey, Swift, Kate, Mosse, Kate 1995

      Book Recommended

    10. Writing in action - Mills, Paul 1996

      Book Recommended

    11. The student's guide to writing: spelling, punctuation and grammar - John Peck, Martin Coyle 2012

      Book Recommended

    12. Style: toward clarity and grace - Williams, Joseph M., Colomb, Gregory G. 1995

      Book Recommended

    13. Reflective writing - Kate Williams, Mary Woolliams, Jane Spiro 2012

      Book Recommended

  8. Study Support 3 items
    1. The exam skills handbook: achieving peak performance - Stella Cottrell 2012 (electronic resource)

      Book Recommended

    2. The study skills handbook - Stella Cottrell 2013

      Book Recommended

  9. Useful Websites 10 items
    1. BBC News - Home - British Broadcasting Society 2012

      Webpage Recommended A great way to stay in touch with current news stories and observe different writing styles.

    2. bookboon.com 2012

      Website Recommended Free e-books which carry adverts every few pages to fund production.

    3. CIPR (Chartered Institute of Public Relations UK) - Chartered Institute of Public Relations 2010

      Website Recommended

    4. cultsock - Mick Inderwood 2010

      Website Recommended This is an excellent resource covering communication, cultural, media.

    5. NewsWatch: The Media WatchDog and Consumer's Guide to the News 2012

      Website Recommended A project run by the Centre for Media and Public Affairs. An American website that analyses news and comments on journalistic practice.

    6. Plain English Campaign homepage - Plain English Campaign 2012

      Website Recommended There are some handy guides to using plain English on this website.

    7. Public Relations Consultants Association - Public Relations Consultants Association 2012

      Website Recommended

    8. The Newspaper Society - The Newspaper Society 2012

      Website Recommended This gives information about the regional and local press.

  10. Useful Journals 2 items
    1. Corporate communications: an international journal

      Journal Recommended To access this journal please follow the "Check for local electronic subscriptions" link and read and follow the log in instructions to get access to the material.

    2. PR Week

      Journal Recommended This journal is available in paper in the library.