Fashion Identity & Communications - BSM663

  • Description: The co-ordinator for this module is Morag Hamilton.
  • Created: 31/08/2011 17:27:57
  • Last updated: 22/12/2011 12:15:58
Group by: Section | Type 44 items
  1. Consumer behaviour in fashion (9 items)
    1. Consumer behavior in fashion - Solomon, Michael R., Rabolt, Nancy J., c2009
      Book | Essential
      2011-08-31T17:28:19+01:00
    2. The why of the buy: consumer behavior and fashion marketing - Rath, Patricia Mink, 2008
      Book | Recommended
      2011-08-31T17:28:23+01:00
    3. Contesting the social impact of marketing: A re-characterization of women's fashion advertising - B. J. Phillips, E. F. McQuarrie, 2011
      Article | Recommended
      2011-10-21T12:19:08+01:00
    4. The social psychology of consumer behaviour - Bagozzi, Richard P., Gurhan-Canli, Zeynep, Priester, Joseph R., 2002
      Book | Optional
      2011-09-01T14:01:23+01:00
    5. Consumer tribes - Cova, Bernard, Kozinets, Robert V., Shankar, Avi, 2007
      Book | Optional
      2011-09-01T14:01:35+01:00
    6. Journal of Consumer Behaviour
      Journal | Optional
      2011-09-01T14:01:46+01:00
    7. Journal of Consumer Research
      Journal | Optional
      2011-09-01T14:01:50+01:00
    8. Journal of consumer psychology
      Journal | Optional
      2011-09-01T14:01:54+01:00
    9. Journal of advertising - (electronic resource)
      Journal | Optional
      2011-09-01T14:01:59+01:00
  2. Brand identity and brand image (4 items)
    Core reading - further references will be given in class.
    1. Access the eBookBrand management: research, theory and practice - Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens, 2009 (electronic resource)
      Book | Recommended | RGU username and password required on and off-campus.
      2011-09-01T14:02:26+01:00
    2. Access the eBookThe luxury strategy: break the rules of marketing to build luxury brands - Kapferer, Jean-Noel, Bastien, Vincent, 2009 (electronic resource)
      Book | Recommended | RGU username and password required on and off-campus.
      2011-09-01T14:02:30+01:00
    3. An exploration of the brand identity-brand image linkage: A communications perspective. - Shiva Nandan, 2005
      Article | Recommended
      2011-09-01T14:03:06+01:00
    4. Marketing fashion - Posner, Harriet, 2011
      Book | Recommended
      2011-09-01T14:02:53+01:00
  3. Media & fashion identity (31 items)
    Preliminary reading list - further references, in particular to journal articles will be given in class
    1. Access the eBookA magazine of her own?: domesticity and desire in the woman's magazine, 1800-1914 - Beetham, Margaret, 1996 (electronic resource)
      Book | Recommended | RGU username and password required on and off-campus.
      2011-09-01T14:26:47+01:00
    2. Masculinity and men's lifestyle magazines - Benwell, Bethan, 2003
      Book | Recommended
      2011-09-01T14:26:51+01:00
    3. The tabloid culture reader - Biressi, Anita, Nunn, Heather, 2008
      Book | Recommended
      2011-09-01T14:26:56+01:00
    4. Access the eBookUnbearable weight: feminism, Western culture, and the body - Bordo, Susan, 1993 (electronic resource)
      Book | Recommended | Off campus click Shibboleth login, select UK Higher Education, locate Robert Gordon University and Login.
      2011-09-01T14:27:00+01:00
    5. Unbearable weight: feminism, Western culture, and the body - Bordo, Susan, 2003
      Book | Recommended
      2011-09-01T14:27:05+01:00
    6. Undressing cinema: clothing and identity in the movies - Bruzzi, Stella, 1997
      Book | Recommended
      2011-09-01T14:27:09+01:00
    7. Provocateur: images of women and minorities in advertising - Cortese, Anthony Joseph Paul, 2004
      Book | Recommended
      2011-09-01T14:27:14+01:00
    8. Representing men: cultural production and producers in the men's magazine market - Crewe, Ben, 2003
      Book | Recommended
      2011-09-01T14:27:19+01:00
    9. New media: the key concepts - Gane, Nicholas, Beer, David, 2008
      Book | Recommended
      2011-09-01T14:27:24+01:00
    10. Fashion and celebrity culture - Gibson, Pamela Church, 2012
      Book | Recommended
      2011-12-22T12:15:48+00:00
    11. Access the eBookUnderstanding women's magazines: publishing, markets and readership - Gough-Yates, Anna, 2003
      Book | Recommended | Off campus click Shibboleth login, select UK Higher Education, locate Robert Gordon University and Login.
      2011-09-01T14:27:33+01:00
    12. Access the eBookAll about the girl: culture, power, and identity - Harris, Anita, 2004
      Book | Recommended | Off campus click Shibboleth login, select UK Higher Education, locate Robert Gordon University and Login.
      2011-09-01T14:27:49+01:00
    13. Subediting for journalists - Hicks, Wynford, Holmes, Tim, 2002
      Book | Recommended
      2011-09-01T14:27:54+01:00
    14. Blogging for dummies - Hill, Brad, 2006
      Book | Recommended
      2011-09-01T14:27:58+01:00
    15. Gender, culture and society: contemporary femininities and masculinities - Mac an Ghaill, Mairtin, Haywood, Chris, 2007
      Book | Recommended
      2011-09-01T14:28:02+01:00
    16. Fashioning teenagers: a cultural history of Seventeen magazine - Massoni, Kelley, c2010
      Book | Recommended
      2011-09-01T14:28:07+01:00
    17. Decoding women's magazines: from Mademoiselle to Ms - McCracken, Ellen, 1993
      Book | Recommended
      2011-09-01T14:28:12+01:00
    18. Access the eBookStriptease culture: sex, media and the democratization of desire - McNair, Brian, 2002 (electronic resource)
      Book | Recommended | RGU username and password required on and off-campus.
      2011-09-01T14:28:17+01:00
    19. Magazine editing: how to develop and manage a successful publication - Morrish, John, 2003
      Book | Recommended | This book is available as both a print and an eBook. This is the print version.
      2011-12-12T12:59:49+00:00
    20. Access the eBookMagazine editing: how to develop and manage a successful publication - Morrish, John, 2003 (electronic resource)
      Book | Recommended | Off-campus users click on 'Shibboleth Login' then select 'UK Higher Education' and click on 'Robert Gordon University'. Enter your username and password in the boxes provided and login. This book is available as both a print and an eBook. This is the eBook version.
      2011-12-12T12:59:23+00:00
    21. Decades of beauty: the changing image of women, 1890s - 1990s - Mulvey, Kate, Richards, Melissa, 1998
      Book | Recommended
      2011-09-01T14:28:25+01:00
    22. Blogging and other social media: exploiting the technology and protecting the enterprise - Newson, Alex, Houghton, Deryck, Patten, Justin, 2009
      Book | Recommended
      2011-09-01T14:28:30+01:00
    23. Why blog?: motivations for blogging - Pedersen, Sarah, 2010
      Book | Recommended
      2011-09-01T14:28:37+01:00
    24. Just like a girl: how girls learn to be women , from the seventies to the nineties - Sharpe, Sue, 1994
      Book | Recommended
      2011-09-01T14:28:41+01:00
    25. Access the eBookPutting the public back in public relations: how social media is reinventing the aging business of PR - Solis, Brian, Breakenridge, Deirdre, 2009 (electronic resource)
      Book | Recommended | RGU username and password required on and off-campus.
      2011-09-01T14:28:45+01:00
    26. Visibly Muslim: fashion, politics, faith - Tarlo, Emma, 2010
      Book | Recommended
      2011-09-01T14:28:50+01:00
    27. Blogging, citizenship, and the future of media - Tremayne, Mark, 2007
      Book | Recommended
      2011-09-01T14:28:54+01:00
    28. Women in wartime: the role of women's magazines 1939-1945 - Waller, Jane, Vaughan-Rees, Michael, 1987
      Book | Recommended
      2011-09-01T14:28:59+01:00
    29. Shaping our mothers' world: American women's magazines - Walker, Nancy A., 2000
      Book | Recommended
      2011-09-01T14:29:03+01:00
    30. Inside women's magazines - Winship, Janice, 1987
      Book | Recommended
      2011-09-01T14:29:07+01:00
    31. Why women wear what they wear - Woodward, Sophie, 2007
      Book | Recommended
      2011-09-01T14:29:12+01:00